What Is Email Marketing? A Comprehensive Definition, Strategies, And Tools To Get You Started In 2022

In this blog post, you will get a complete guideline about what is email marketing and how to get started the easiest way in 2022
what is email marketing

Email marketing is a popular, cost-effective way to connect with your ideal customers and keep them coming back for more. Whether you run your business from home or an office outside, you can still engage with potential customers through email marketing. As the name suggests, email marketing involves sending messages and alerts to people who have specifically requested to receive marketing correspondence from your company. You don’t need an ESP to get started. Here, we explain what it is, why it’s important, and strategies you can take to start managing your email marketing strategy today.

So let me explore the complete email marketing tutorial step by step:

What is email marketing?

Email marketing is the process of sending messages to people who have requested to receive them via email. It can be used for both marketing and customer engagement. Some examples of email marketing tactics you can use are: 

Sending emails with product-related content – such as product overviews, reviews, and instructions.

Sending seasonal emails – such as Christmas, Easter, or anniversary emails.

Sending promotional emails – such as welcome-new-customers, thank-you-for-your-business, and subscription-reminder emails.

Sending with lead-generation content – such as how-to-send-a-lead-gen-email, how-to-build-a-lead-gen-website, and how-to-get-your-business-on-Facebook-and-LinkedIn.

Sending email-driven social media posts – such as how-to-post-from-your-email-marketing-campaign, and how-to-create-an-email-lead-generation-campaign.

Why Email Marketing Is Important For Business?

Email is an essential component in business. Although many people prefer social media for brand engagement, an email is still a great option for marketing your business’s products and services. This is because email marketing is cheap and easy to scale since you don’t need to buy any expensive media placements or software.

And as long as your email address is unique, you can send emails to any email address, including junk folders. Email marketing can be used to drive traffic to your website, generate leads, and create long-lasting brand awareness. 

It can also be used to create your company’s email newsletter, which provides valuable information about your products or services and helps you stay top of mind with your customers.

How To Get Started With Email Marketing?

There are many options for email service providers ( ESPs ). There are many advantages to using an email service provider (ESP) like Mailchimp, which offers the ability to create email lists, segments, and track emails opened by recipients.

There are also many free tools to help you build an email list and design email campaigns. Email autoresponders are useful as they automatically send emails to your subscribers when they sign up for your emails. 

You can also use email marketing to build your email list and increase your brand's recognition among your customers. Some ways you can do this include sending product updates and catalogs, educational content about how your product works, and customer testimonials.

The Benefits Of Email Marketing

Email marketing helps you reach and engage your customers in three key ways: order confirmations, newsletters, and sales emails. For companies with physical products, order confirmation emails give consistency and a personal touch to the shopping experience while allowing you to confirm important details. 

Newsletters provide users with links to existing product or service pages as well as other relevant material. Emailing customers when features, benefits, and special new offerings are available keeps your brand top-of-mind when people think about making a purchase.

In addition to these emails offering products or deals, your email sales team can send targeted marketing emails that include promotional codes for specific items and discounts limited in time; this allows recipients of your sales message a way of purchasing something immediately.
    • Increase brand awareness and build trust with your customers.
    • Reduce customer abandonment rates and increase customer loyalty.
    • Generate new customers.
    • Validate or sell your value proposition.
    • Increase sales.
    • Increase Click-Through Rate (CTR).
    • Increase conversion rate.
    • Create a personal connection between you and your customers.

Strategies For Building An Effective Email Marketing Strategy

Customer acquisition and lead generation – These are important parts of any email marketing strategy, especially when you are just getting started. The easiest way to build your email list is by using email autoresponders and email marketing software to capture people’s email addresses. You can also try out email campaigns like “freebies,” “review requests,” and “free offers.”

Monetization – You can create various offers and deals for your products and services using your email list. Email marketing can be used for both direct and indirect sales because it’s so easy to do from any computer. You can also use email marketing to test different pricing structures for your products and services.

Engagement - Aim to build engagement in your emails with relevant content, how-to guides, product reviews, and more. You can also try having a question-and-answer (Q&A) session in your emails.

Measurement - Keep track of how many emails you send each month and how many people open the messages. This will help you identify trends in your email list and create better email marketing campaigns in the future.

Ongoing content - In your email marketing strategy, make sure to include ongoing content, like product descriptions, how-to guides, product updates, and blog posts.

How To Build An Effective Email Marketing Campaign

Research: Research email lists to see who is on your list and who has unsubscribed from your list. This is especially important if you are just getting started with email marketing. It’s important to ensure that your emails are reaching the inboxes of subscribers, rather than being filtered into a spam folder.

Design: Keep your emails short and sweet. Long unreadable emails are a problem for many businesses, especially when they are sending transactional emails. You can use email templates to help you create professional email designs.


Distribution: Make sure to send your emails to all of the subscribers on your list. You can also try using email marketing software to generate a daily distribution report to see exactly who opened your emails. If a recipient opens your email, you will see the address on their screen.

Notes: It’s not only about how many people open your emails or click on links in your message, it’s also about having a quality list and delivering the right content at the right time.

Email marketing is not just about opening rates. It’s about delivering the right content to the right audience at the most appropriate time. It’s about getting people to trust you and providing them with valuable information that’ll make them want to buy from you or subscribe to your newsletter.

An Example Of An Effective Email Marketing Campaign

One of the most effective email marketing strategies is to send email drip campaigns. Often used for building email lists, email drip campaigns consist of several emails that are aimed at building a subscriber’s interest in your product or service. They might include a product overview, a product demo, and a buyer’s guide.

Once someone subscribes to your drip campaign, they will continue to receive emails that are relevant to their interests. A good strategy is to send emails at a frequency that will get people to open them, read them, and click on links, thus increasing the likelihood that they'll buy your product.

To create a successful email drip campaign, you’ll want to think about who your audience is and what they like. Once you’ve identified your target audience, you’ll be able to start designing effective email campaigns that will help you build your email list.

Different Types Of Emails You Can Send In Your Email Marketing Strategy

Product Overviews: These are emails that go over the features and benefits of your products or services. 

Product Demos: These emails show how your products or services work by using screenshots, videos, and written instructions.

How-To Guides: These tutorials explain how to use your products or services or answer your customers’ questions.

Customer Testimonials: These are messages from satisfied customers that tell the world how great your products are.

Ongoing Content In Your Email Marketing Strategy

Blog Posts: Blog posts are a great way to add ongoing content to your email marketing strategy. If you have time, you can also create article-style content for your blog that can be converted into blog posts.

Company Updates: These are short updates to keep your audience up to date on what is happening at your company.

Company Culture: This is a great way to highlight the unique aspects of your company culture, like your mission, values, and goals.


Email marketing is a powerful, cost-effective way to reach your ideal customers. It can be used for both marketing and customer engagement and can be used for lead generation, product sales, and free content. To succeed in email marketing, you’ll need to have a clear strategy and the right tools for your business.