What is Domain Authority? | How to Increase Your Site's DA(6 Steps)
Wondering how to get your website to rank #1 on Google? Then you’ve probably come across the term “domain authority.”
For anyone involved in SEO (search engine optimization), it is important to know that domain authority is one of Google’s 200 different ranking factors.
In this article, we’ll explain what domain authority really is, how important it is to your website’s ranking, and how to improve it. It’s a long story, so skip to the part you want to read.
How Do You Check Domain Authority?
If you want to check your website domain authority score, here are some free tools to check the DA of your website.
MOZ Free Domain SEO Analysis Tool
Moz Free Domain SEO Analysis Tool is one of the best or might be the best to determine the domain authority of any website. Enter the website address that you own or a rival’s to check the domain authority.
The tool offers details on the number of distinct backlinks, root domains, and keyword rankings for a particular domain.
Additionally, you may view more information by scrolling down, including the most popular sites, top anchor text, and most followed connections to this site.
SEMRUSH Domain Overview Tool
Many SEO experts use SEMrush Domain Overview, a program that also offers information about a website’s domain authority.
Go to Backlinks Analytics in SEMrush to see the DA of your website or those of your rivals. View the Authority Score under the Overview tab.
1. Write Killer Content
The greatest strategy to raise your domain authority is to provide excellent content that attracts links. What makes your material amazing? In any case, once people found your posts useful, they’ll begin to spread the word. This boosts your chances of receiving backlinks from websites with high authority, such as universities or governmental agencies.
You’ll also improve your root domains if other websites connect to you. Each of these factors will help you get a high DA. You may now produce several sorts of content, including articles, in-depth tutorials, videos, infographics, podcasts, presentations, and more. Examining your website’s most popular pages, though, is a terrific place to start. You may produce related themes and content categories in this way
2. Bring in High-Quality Backlinks
As you may have seen, backlinks are quite important for determining domain authority. In fact, among the two most crucial ranking criteria is the number of backlinks. According to a survey by Ahrefs, 55.24% of websites receive no organic traffic because they lack backlinks.
It is logical to assume that you require backlinks, particularly high-quality ones. There are various techniques to acquire backlinks and improve your web presence. You might start by examining your top referral sources before looking for similar websites with backlink potential.
3. Improve Internal Linking
Another strategy to improve your site’s user experience is to pay attention to your internal link structure. You can retain users on your site longer and lower the bounce rate by providing connections to other educational websites.
Additionally, internal links make it simpler for search engine crawlers to access your website and index your content. The ability to move link juice from one page to other thanks to an effective internal link structure is another advantage.
The value of a page that is sent to other websites is referred to as "link juice" in SEO. More links pointing at a page provide the search engine a vote of confidence since they demonstrate the page's reliability. The sum of these factors increases domain authority.
4. Audit Your Site and Remove Bad Links
Having poor links might do more harm than good, even if inbound connections are essential for your website’s DA and ranks.
The domain authority of your website may decline if links are collected from a spamming website. And in some circumstances, it can even result in a Google penalty. To avoid this, check your site for poisonous connections and remove them as soon as feasible. By looking through your website’s whole link profile, you may utilize several SEO tools to find any problematic links.
Additionally, you may utilize Google Search Console to ignore or disavow those links if you are unable to delete them. As a consequence, when crawling, Google’s crawler won’t take into account any spamming or artificial backlinks.
5. Make sure that Your Website is Responsive
Now it is necessary, not just good to have, to have a mobile-friendly website.
Here are a few of the causes:
- Nowadays, mobile searches dominate desktop searches by roughly 60%.
- The majority of people begin their searches on smartphones and then go on to desktops.
- A ranking criteria (for appearing in Google’s mobile results) is mobile friendliness.
- Google is building a mobile-first index, and websites that are not mobile-friendly will immediately be excluded.
- Your total Domain Authority Score will suffer if your website doesn’t have a mobile-friendly or responsive version.
- The easiest place to start if your website isn’t mobile-friendly yet is to go to Google’s Mobile-Friendly Test and run the test for your domain.
6. Optimize Your Site Structure
Keep in mind that your site’s design and usability were key aspects for deciding domain authority. Search engines can simply examine and index your website if it is properly structured.
You may make a sitemap in WordPress to assist web spiders. A sitemap helps search engines easily browse around your website by containing all of the key pages.