What is Domain Authority? | How to Increase Your Site's DA(6 Steps)
Wondering how to get your website to rank #1 on Google? Then you’ve probably come across the term “domain authority.”
For anyone involved in SEO (search engine optimization), it is important to know that domain authority is one of Google’s 200 different ranking factors.
In this article, we’ll explain what domain authority really is, how important it is to your website’s ranking, and how to improve it. It’s a long story, so skip to the part you want to read.
How Do You Check Domain Authority?
If you want to check your website domain authority score, here are some free tools to check the DA of your website.
MOZ Free Domain SEO Analysis Tool
Moz Free Domain SEO Analysis Tool is one of the best or might be the best to determine the domain authority of any website. Enter the website address that you own or a rival’s to check the domain authority.
The tool offers details on the number of distinct backlinks, root domains, and keyword rankings for a particular domain.
Additionally, you may view more information by scrolling down, including the most popular sites, top anchor text, and most followed connections to this site.
SEMRUSH Domain Overview Tool
Many SEO experts use SEMrush Domain Overview, a program that also offers information about a website’s domain authority.
Go to Backlinks Analytics in SEMrush to see the DA of your website or those of your rivals. View the Authority Score under the Overview tab.
1. Write Killer Content
The greatest strategy to raise your domain authority is to provide excellent content that attracts links. What makes your material amazing? In any case, once people found your posts useful, they’ll begin to spread the word. This boosts your chances of receiving backlinks from websites with high authority, such as universities or governmental agencies.
You’ll also improve your root domains if other websites connect to you. Each of these factors will help you get a high DA. You may now produce several sorts of content, including articles, in-depth tutorials, videos, infographics, podcasts, presentations, and more. Examining your website’s most popular pages, though, is a terrific place to start. You may produce related themes and content categories in this way
5. Make sure that Your Website is Responsive
Now it is necessary, not just good to have, to have a mobile-friendly website.
Here are a few of the causes:
- Nowadays, mobile searches dominate desktop searches by roughly 60%.
- The majority of people begin their searches on smartphones and then go on to desktops.
- A ranking criteria (for appearing in Google’s mobile results) is mobile friendliness.
- Google is building a mobile-first index, and websites that are not mobile-friendly will immediately be excluded.
- Your total Domain Authority Score will suffer if your website doesn’t have a mobile-friendly or responsive version.
- The easiest place to start if your website isn’t mobile-friendly yet is to go to Google’s Mobile-Friendly Test and run the test for your domain.
6. Optimize Your Site Structure
Keep in mind that your site’s design and usability were key aspects for deciding domain authority. Search engines can simply examine and index your website if it is properly structured.
You may make a sitemap in WordPress to assist web spiders. A sitemap helps search engines easily browse around your website by containing all of the key pages.