8 SEO Copywriting Tips and Tricks to Rank Higher on Google

Typically, SEO copywriting has focused on targeting keyword phrases at certain frequencies and densities to optimize web page text. However, research on search engines reveals that many of the elements that affect how a web page is ranked in a search engine are dependent on events that don’t really happen on the page.

In order to improve your trust and authority and help the pages you want to rank highly for certain keywords, modern SEO copywriting is all about creating content that is so engaging that other people want to promote it by linking to it or sharing it.