How to Choose a Profitable Blog Niche in 2022

This is the most important article to read before starting a blog. Knowledge of your niche blog can make or spoil your future success, or this lack of knowledge can lead to failure. There are countless people who started blogging and then gave up before achieving their destined fame.

how to choose a profitable blog niche

Today, I’m going to reveal the secrets of niche selection that are the foundation for building a profitable blogging business.

What is a Blog Niche?

A blog niche is something that you focus on when writing content. Niche blogs allow you to target your audience and create more relevant content for them. If you are a less experienced blogger, start blogging on a wide range of topics. However, popular professional bloggers tend to cater to a specific niche.

Niche blogs usually contain affiliate links or some form of advertising (pay-per-click, products, or both). In some cases, the purpose of a niche blog is to direct readers to another of her websites. Another of her websites may try to sell products and services to her readers.

5 Principles to Choose a Profitable Niche for Your Blog

1. Pick a Topic that You Enjoy Talking About.

Starting a blog is a stand-alone process, which means buying a domain, setting up a website, customizing a design, and writing your first article is certainly an exciting experience. I will stop blogging after a month. Therefore, it is important to choose topics for your blog that you love to study and talk about.
It could be a hobby, a job, or the new RV you just bought. You don’t have to be an expert on this topic, but it should be a topic that makes you want to talk.

2. Do Some Analysis and Market Research

The next step is to make sure your topic has enough profit and a large market. This can be done with some analysis as well as market research. Here’s how to get started:
For example, say digital marketing is one of your favorite areas and you want to start a blog about it. Now you should see if this topic has enough viewers and how much competition there is.

3. Select a Low-Competition Niche

Before choosing a niche, you should also think about the level of competition. Given that many other webmasters are building websites in the same category, you should steer clear of those with high levels of competition.

This is the most important rule for choosing a profitable specialty, so keep it in mind. Picking a niche that is not overly crowded with competitors and where few consumers are interested should be your objective. It is also possible for it to develop over time (see trends in niche selection), so it is important to comprehend this.

4. Examine the topic's potential future relevance.

You’ve identified some niches, but what about the future of those niches?
Check trends and see if they are increasing over time so you can stay relevant in the future.
The exception is if the micro is working in his niche and the duration of that blog is within a year or two of his. A great free tool for checking topic trends is using Google Trends.
Here’s how to use Google Trends:

  • Visit
  • Enter your niche topic.
  • Select your destination country (e.g., Worldwide, USA, UK, Australia).
  • Please select a range of years (e.g., 4 to 5 years).

5. Make Sure That Your Niche is Monetizable.

This is another important factor to consider when setting up a niche for building a profitable blog. It’s not uncommon for beginning bloggers to blog about things they’re passionate about and struggling to monetize.
The reason is that there are many high-traffic niches that are difficult to monetize. The reason is that too few advertisers want to advertise in such niches.
Google AdSense or PropellerAds is certainly the most popular way to monetize in a niche market, but as we shared about making money online in our blog post, there are higher levels of monetization that generate more revenue.

WordPress Tutorials and eCourses

WordPress is the most popular as well as the best blogging platform right now. It’s free, easy to use, and accessible to anyone who wants to learn. This is why millions of people worldwide are using it to build an online presence and find their way to the web market.

This COVID-19 pandemic has changed the way people express themselves and communicate online, accelerating the digital transformation of businesses. This has led virtually everyone to tackle their digital presence and look for ways to outperform their competitors as quickly as possible. In short, every website needs it right now, and WordPress is often the first choice. 

As a result, there is an urgent need for professional WordPress consulting to help owners maintain their websites. Blogs with tips, tutorials, know-how, and courses are all the rage, and great demand exists.

For example, and are doing exceptionally well in this niche. 

Of course, you will face strong competition there. However, if you are an expert in the area, this specialization may aid in the development of your personal brand and set you on the road to success.

By offering affiliate links to pertinent plugins, themes, and hosting, you may earn money from your work. Additionally, you may co-market your initiatives and collaborate with marketing, content, and SEO services.

Consider creating video lectures and courses, as well as charging for coaching and guidance, if you want to advance your business.

Digital Marketing

In recent years, one of the trendiest subjects has been digital marketing. Digital marketing encompasses a wide range of strategies, from search engine optimization (SEO) and email campaigns to social media and influencer marketing. As the world of e-commerce continues to grow, more and more online businesses are looking to the expertise of marketers to help them reach new customers, increase conversion rates, and turn blogging into revenue.

Whether you have a business degree or consider yourself social media expertise, there are many possibilities in digital marketing. Focus on micro-niches such as affiliate marketing or social media management and turn your blog into a valuable resource on a variety of topics.

Depending on your expertise, you can target the entire digital marketing blogging niche or one of the sub-niches like SEO, backlink building, content marketing, social media marketing, email marketing, and more.

For example, a well-known blogger and marketer Brian Dean runs a blog(BACKLINKO) about exclusive SEO tips and link building


Blogging and Making Money Online

I also love writing about blogging because it’s one of my favorite topics. You will have a high possibility of generating incredible revenue by influencing others to start writing about their passion.

There is a lot of affiliate money in this field, for example, promoting web hosting, premium themes, plugins, etc. There is also a lot to write about, from how to set up your blog and how to edit your posts to receive higher attention from Google.
You may even develop your own products to sell to your audience directly. And you could be well on your way to choosing the blog niche that is most profitable.

For example, is one of the best blog sites about the health and wellness niche. They are making an incredible six-figure revenue every month.

Personal Finance Guidance

Personal finance blogs are extremely successful and have been for a while.

Because money is a means of exchange. You may advertise banks, insurance providers, mortgage brokers, credit card providers, and more on a personal finance blog. The Financial Samurai, one of the top personal finance websites, talks about average RPMs for various quarters.

RPM stands for “revenue per 1,000 impressions,” or the amount of money that bloggers receive from advertisers for each 1,000 ad impressions.

Speaking from our own experience, the financial niche has substantially greater affiliate payments and commissions than other themes.

Health and Fitness

Since many individuals are compelled to exercise at home due to the COVID-19 pandemic, online fitness programs have become increasingly popular. However, studies have shown that even after clubs have reopened, nine out of ten Americans who exercise regularly will continue to work out at home.

Starting your own fitness blog is one way for health professionals to benefit from this expanding trend and reach a new target market. You are not limited to merely creating blog entries because of the nature of this sector. You may really produce a wide variety of material, including exercise videos, fitness classes, one-on-one training sessions, and lessons in the appropriate format.

For example, Born Fitness is one of the best blogging sites about the health and fitness niche.

Food Review and Recipes

Food has become one of the most lucrative and evergreen blog niches or topics. Additionally, it offers a variety of sub-niches to discover, including quick and simple dishes to details on certain dieting.

In recent years, home cooking is becoming a food blog subject that has gained huge popularity. In fact, demand for online cooking programs increased by more than your imagination during this covid-19 pandemic.

This niche or topic is already fairly crowded. There are several blogs that give diet guidance, meal planning, product reviews, and recipes.

Meanwhile, it doesn't mean that it is impossible to enter the market for food bloggers. Simply use your imagination a little bit, particularly when this is your first blog or website, by providing fresh recipes and dishes or adding your unique touch to well-known foods.

Besteverfoodreviewshow is doing exceptionally well in this niche or topic, you don’t need to be the same but can get your motivation from there to start your own food blog.


Self-Care and Personal Improvement

Self-care has been a modern trend in recent years. People are more conscious of their mental health now than ever before, which has increased their desire for self-improvement and happiness.

Perhaps after the COVID-19 pandemic, though, 75% or even more Americans plan to keep up their self-care routines. Furthermore, a recent Google survey reveals that people consistently look for topics linked to wellness, indicating that interest in personal growth is no longer a  new trend.

According to Mintel (a market research business located in London), people are increasingly purchasing things that can help them de-stress and live better.